2014 & 2015 Employee Benefit Trends Study

Get ahead of the enrollment curve and empower employees to enroll with confidence.

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Let’s be honest. Employees aren’t all that excited by the prospect of annual benefits enrollment. In fact, their annual encounter with the often complex and sometimes unfamiliar world of employee benefits can feel like too much work!

So, it’s not surprising that many employees are not engaged in the annual enrollment process, simply rolling over their previous selections without review or failing to participate at all.

Smaller companies have a greater percentage of employees who are not engaged in the annual enrollment process.

Percentage of employees not engaged in the annual enrollment process.

Companies with <500 Employees

Companies with 500+ Employees

Speed Enrolling May Be a Signal for More Support

On average, employees spend only about 20 minutes on annual benefits enrollment.* Most (61%) complete their selection as soon as they receive the notification, and they do not revisit or review their choices. Fourteen percent wait until the last minute.

But, these habits may reflect a lack of knowledge rather than a lack of interest.

Employees are in need of more help with benefits choices. Especially younger workers.

Percentage of employees who strongly agree, “I need more help understanding how my benefits work and how they help meet my needs.”

Click the icon to view a generation’s answer

Total Employees

Gen Y
Gen X
Younger boomers
Older boomers

*SOURCE: 2013 MetLife PSB Fall Enrollment Study

Enrollment Experiences That Effectively Educate Can Drive Loyalty

More than ever, employees are looking to their employer for help as they evaluate and select benefits. Providing effective communications and tools as part of the enrollment experience can result in good choices by employees – and pay off in the form of greater loyalty.

Employees who find their benefits communications effective are more than twice as likely to say they are very loyal to their company.

74 Percent

My benefits communications effectively educate me and I am very loyal.

34 Percent

My benefits communications do not effectively educate me and I am very loyal.

Do What Matters Most: An Enrollment Priority List

The Study reveals a disconnect between the enrollment tactics employees find helpful and those tactics that employers actually use.

Take a look at some of the tools and tactics that employees value most to see what should be in the mix as you map out your enrollment plan. Company size is a factor; choose the data that best represents your organization.

Enrollment Priorities:
500 or Fewer Employees

+ open

First

First

One on one meetings

What employees find helpful

What employers actually provide

Notably, 94% of employers believe one-on-one meetings are effective, but most have not yet incorporated them into their company’s enrollment experience.


Confirmation of Benefits Enrollment

What employees find helpful

What employers actually provide

And, although 78% of employers perceive benefits confirmations to be effective, barely a third currently provide this resource.


Next

Next

Group in person meetings

What employees find helpful

What employers actually provide


Then

Then

Benefits webinars

What employees find helpful

What employers actually provide


Download the Insights to Go summary for a complete look at how other tactics, including toll-free help lines, benefit fairs, and webinars, rank on the enrollment priority list.

Close

Enrollment Priorities:
500 or More Employees

+ open

First

First

Our company's benefit website

What employees find helpful

What employers actually provide

The company website is typically the first stop for most employees when it comes to gathering benefits information. Be sure to fully optimize your online content to effectively engage your associates come enrollment season.


Online decision support tools

What employees find helpful

What employers actually provide

86% of employers agree these types of tools are effective, but only slightly more than a third are currently offering them.


Next

Next

Group in person meetings

What employees find helpful

What employers actually provide


Then

Then

Personalized messages/materials reflecting life stages

What employees find helpful

What employers actually provide


Download the Insights to Go summary for a complete look at how other tactics, including toll-free help lines, benefit fairs, and webinars, rank on the enrollment priority list.

Close

Look Forward: Technology is Trending

Social media and mobile apps for benefits may not rank highest on the list of tools that employees say they find most helpful at enrollment. But, take a closer look at the responses by age and a different picture emerges.

Live chat
Live chat Live chat

Social media
Social media Social media

Mobile apps
Mobile apps Mobile apps

Online tools
Online tools Online tools

Take your enrollment strategy to the next level.

For more proven ways to effectively help employees through the enrollment process—including additional enrollment methods that employees prefer, bad annual enrollment habits to break and where employees prefer to review their benefits options, download our Insights to Go summary.